The first sustainable store of The Body Shop in the Baltics has opened its doors in the "Spice" shopping centre. The premises of the store are arranged in such a way that it is convenient for customers to explore the offered products, while the service staff will answer questions and inspire changes.
When designing the store, the brand paid special attention to reducing its ecological footprint. Namely, the interior of the new premises is made using sustainable materials - reused wood, surfaces made of 100% recycled plastic, as well as reused plastic storage boxes.
In the centre of the new The Body Shop store is a sink area so that customers can try as many of the brand's products as possible, such as the famous buttercreams.
A filling station has also been installed in the reconstructed premises, where it is possible to fill the shower gels and shampoos loved by customers in refillable 300ml aluminium bottles.
The Body Shop is the world's first ethical and nature-inspired beauty brand. The face and body care products and make-up products offered by the brand are inspired by nature and created through ethical and sustainable business practices. The best ingredients are purchased from small farms while taking care to preserve natural diversity. Thanks to the passion of Anita Rodikas, the founder of The Body Shop, the company has been known as an activism-based brand with its environmental and social campaigns since its founding in 1976, and its products are not tested on animals.
The new "Body Shop" concept store is located on the 1st floor of the "Spice" shopping centre.