The beloved French clothing brand "Lacoste" has opened its first store in Latvia, which is located in the "Spice" shopping centre. In the new store, you can buy clothes, shoes and accessories from the latest autumn and winter collection of the "Lacoste" brand for both women and men.
The founder of the Lacoste brand, the legendary tennis champion in the 1920s, René Lacoste embodied elegance in everything he did. He believed that athletes can also feel free, comfortable and at the same time look elegant on the playing field. Therefore, defying the rules, he designed his first short-sleeved polo shirt in a breathable fabric to increase freedom of movement during the game. Unwittingly, it was this design that led to the founding of the brand. Thanks to René's perseverance and courage, he was nicknamed the "crocodile", naturally, this animal was chosen as the brand's logo. Now the green animal is recognized all over the world as a symbol of quality and elegance, just like the brand "Lacoste".
The brand's new store’s interior is created by using light and natural wood tones, supplemented with dark green and orange accents. And the shop window is decorated with an impressive silhouette of the brand's characteristic crocodile.
The new "Lacoste" store is located on the 1st floor of the "Spice" shopping center.